WHAT IS THE DIFFERENCE BETWEEN MARKETING AND BRANDING

Before knowing the difference between marketing and branding we should know about marketing and branding. 

What is Branding

Branding is the process of creating a unique name and image for a product or company in the minds of consumers. 

It is about developing a strong and consistent brand identity that will help people to recognize and remember your brand. 

Branding is important because it can help businesses to: 

1 Increase brand awareness 

2 Attract new customers 

3 Build customer loyalty 

4 Increase sales 

5 Charge premium prices

A brand is developed when the masses accept and promote your brand.

What is Marketing

Marketing is the process of promoting and selling products or services to consumers. 

It involves various activities:-

1 Conducting market research to know about the demand and potential of the market. To know the behaviour of future customers. To set up the target audience and much more. 

2 Applying the 4 Ps of marketing i.e. product, price, promotion and place. 

Know about the 4 Ps HERE 

3 Applying sales strategies such as creating landing pages, sales pages and public relations. 

4 Customer services is also part of marketing. Better after-sales services can make loyal customers. 

 

Difference between Marketing and Branding

While branding and marketing are closely related, they are not the same. 

Branding is the foundation of marketing, but marketing is different from branding.

The main difference between branding and marketing is that branding is about who you are, while marketing is how you tell people about it. 

Marketing is about driving sales in the short term, while branding is about building a strong brand reputation in the long term. 

Here is a table that summarizes the key differences between branding and marketing:

Marketing tactics can change over time, but a strong brand identity will remain relatively constant.

How branding and marketing work together 

Branding and marketing are two essential parts of a successful business. 

Branding helps to create a strong and positive perception of your brand, while marketing helps to get the word out and generate leads and sales. 

The best way to use branding and marketing is to develop a cohesive strategy aligned with your overall business goals. 

For example, your branding should reflect your company's values and mission statement, and your marketing campaigns should be designed to promote your brand and its products or services to your target audience.

By working together, branding and marketing can help you achieve your business goals and build a successful brand.