Once you have spent so much time producing an effective and attractive website for your company, you have to work on website promotion so that surfers will be aware of your website's presence.
Submit to search engines
The first thing you have to do for website promotion lies in submitting your site to search engines and directories.
This is because the failure of submission to major search engines leads to more time required for the search engine to be aware of your website.
So the sooner you can get your website listed on search engines like Google and Yahoo, the sooner you can reap the advantages of website promotion.
Submit to online directories
Submission of your website to online directories that have been indexed by search engines is also an effective means for website promotion.
Blogging
Blogging is an effective website promotion tool.
Once you have your website indexed in a search engine, you have to work on improving your ranking with the right website promotion tools like blogging.
As blogs will be constantly updated with new content, you get more keyword density, leading to your website turning up more in organic searches.
Moreover, the more updates you make to the site, the more frequently search engine robots visit the site to find new content.
With blogs, you can create an RSS feed where users can subscribe to updates and permits the syndication of content across the web.
While adding content to your website, you have to use keywords everywhere on the site.
Include them in the title, headlines, hyperlinks and of course, in paragraphs.
With the right keyword density, you are easily found on the web.
However, too high a keyword density does not provide effective website promotion as this is considered to be spamming and can lead to your website getting blacklisted.
Sharing
Place your URL wherever possible for effective website promotion.
Creating an email list and then sending out e-newsletters to these emails is effective website promotion.
This is best done when you develop a steady flow of traffic where you have to send newsletters with news, events, discounts and anything special to the recipients.
The most important point of this website promotion tool is that you are reminding the recipients of your identity and your service so that they will use your services or at least refer you to friends.
You can also remind friends and clients of your services by placing your URL on letterheads, emails, sell sheets, voice mails, business cards, etc.
This makes it easier for them to visit you and use your services when required.
Create video promotion
Last, but not least, is using your site visitors and customer networks for website promotion by spreading the word about the services your site provides.
You could consider creating a video to place on social networking sites like YouTube or perhaps write an article for another site.
Once you get the ball rolling, there will be nothing to stop your website promotion.
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