The seven types of marketing promotion are often categorized as part of the promotional mix. These are:
1 Advertising: Communication uses various media channels such as TV, radio, print, digital, and outdoor ads to promote products or services.
2 Sales Promotion: Short-term incentives or activities (e.g., discounts, coupons, contests, freebies) to encourage the purchase or sale of a product or service.
3 Personal Selling: Direct interaction between a salesperson and a customer to make a sale or build customer relationships.
4 Public Relations (PR): Activities that promote a favourable image of a company or product through media coverage, press releases, sponsorships, and community involvement.
5 Direct Marketing: Marketing efforts that communicate directly with customers through mail, email, SMS, or other personal communication channels.
6 Sponsorship: Financial or in-kind support provided by a company to an event, person, or organization, often in exchange for brand visibility.
7 Digital Marketing: Promotion through online channels such as social media, search engines, email marketing, content marketing, and influencer marketing.
These 7 types of promotions work together to build brand awareness, drive sales, and engage with customers effectively.
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